Know your BrandScore
An independent, evidence-based read on your digital market position — measured across the factors that determine how modern B2B buyers find, evaluate and choose vendors.
An evidence-based read on your digital market position.
Modern B2B buyers research, shortlist and qualify vendors long before the first conversation. The digital footprint a company leaves has become the primary basis for whether it is considered — or quietly skipped.
BrandScore quantifies that footprint. We measure how visible, credible and discoverable a company is at the moment a buyer forms a shortlist — and benchmark the result against the competitors that actually matter.
The output is a single headline index, six dimensional scores, a documented evidence base and a prioritised set of actions.
Six dimensions. One index.
Visibility
Presence and findability in the channels where buyers actively research vendors — search, LinkedIn, industry mentions and owned sources.
Authority
Documented expertise, executive profile, third-party references and the depth of substantive content in the public domain.
Trust
Signals of credibility, consistency and evidence — case documentation, named customers, reviews and coherence in the public narrative.
AI visibility
How the company is represented in large language models and AI-based research tools that increasingly mediate buyer discovery.
Commercial clarity
Whether the digital surface converts attention into qualified opportunity — clarity of offer, differentiation and conversion paths.
Differentiation
How distinctly the company is positioned against competitors — the clarity, defensibility and consistency of the competitive narrative.
Evidence in. Index out.
Each dimension is assessed against a structured rubric. Inputs are observable, sourced and documented — never opinion. The six dimensional scores are weighted and consolidated into a single headline index on a 0–100 scale.
When competitors are included, identical inputs are gathered for each comparison. That produces a relative position alongside the absolute number.
Every score ships with the underlying evidence, so the finding can be reviewed, challenged and acted on with confidence.
What you receive.
A concise, board-ready report. Conclusions up front, evidence attached, and a prioritised set of actions to move BrandScore over time.
- 01Executive summary and headline index
- 02Score across the six dimensions
- 03Benchmark against named competitors
- 04Evidence appendix and source register
- 05Gap analysis and risk view
- 06Prioritised actions to move BrandScore
Three plans. The same complete BrandScore.
Every plan delivers a full BrandScore across the six dimensions. The difference is measurement cadence, benchmarking, monitoring and advisory depth.
Business
DKK 10,000 per quarter
For companies that want to track their position and ensure that development is moving in the right direction.
Growth
DKK 15,000 per quarter
For companies actively working to strengthen their digital market position.
PRO
DKK 25,000 per quarter
For companies in competitive markets that need close monitoring and an ongoing strategic decision-making foundation for management.
The questions leaders ask.
- What does BrandScore measure?
- Your digital market position — a consolidated index of visibility, authority, trust, AI visibility, commercial clarity and differentiation — scored on a 0–100 scale with documented evidence behind every input.
- How is the score produced?
- Each dimension is assessed against a structured rubric, weighted, and consolidated into a single index. All inputs are documented in an evidence appendix so the score is transparent and independently verifiable.
- Is BrandScore an audit or a strategy?
- It is a diagnostic. Strategy and execution follow through Executive Advisory and Visibility Management, both anchored in the BrandScore findings.
- How long does an assessment take?
- Three to four weeks from kickoff to delivered scorecard and report, depending on scope and the number of competitors included.
- Who is BrandScore for?
- CEOs, founders and commercial leadership teams in B2B companies whose buyers research, shortlist and select vendors digitally before making contact.
- Is BrandScore independent?
- Yes. Method, scoring and findings are produced independently of any media investment, vendor relationship or downstream execution.
Order your BrandScore.
An evidence-based read on your digital market position — and a clear, prioritised path to move it.